Market Research & Data Analysts Salary PercentilesNational Data — BLS OES 2024
The median salary for Market Research & Data Analysts in the United States is $74,680. The top 10% earn more than $134,160 annually. Use the calculator below to see your personal percentile rank.
Calculate Your Percentile — Market Research & Data Analysts
Salary Percentile Calculator
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Based on official BLS data for 116 occupations across all 50 US states.
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Frequently Asked Questions
A salary percentile tells you what percentage of workers in a given occupation earn less than you. For example, if you're at the 70th percentile, you earn more than 70% of workers in that field. It's a more useful benchmark than a simple average because it shows where you stand across the full distribution of wages.
We use linear interpolation between the BLS wage anchor points (10th, 25th, 50th, 75th, and 90th percentiles) to estimate your exact percentile rank. State figures are derived by applying BLS regional wage indices to the national data. For salaries below the 10th or above the 90th percentile, we flag this clearly rather than extrapolating an unreliable estimate.
All data comes from the Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OES) program, May 2024 release. This is the most comprehensive, official source of US occupational wage data, covering over 800 occupations and nearly every industry. We cover 116 occupation groups across all 50 states and Washington D.C.
If you're below the median (50th percentile) for your occupation in your state, you have a data-backed argument for a raise. Come prepared with your percentile result and the BLS benchmark figures from the table below the gauge. Framing your ask around official government data — rather than salary sites — is often more persuasive to employers and hiring managers.
According to BLS OES May 2024 data, the median annual wage across all occupations in the United States is approximately $49,500. However, this varies enormously by occupation — from around $30,000 for food preparation workers to over $236,000 for physicians and surgeons. That's why comparing within your specific occupation is far more meaningful than a national cross-occupation average.
Market Research & Data Analysts — National Salary Benchmarks (2024)
| 10th percentile | $40,750 |
| 25th percentile | $54,200 |
| Median (50th percentile) | $74,680 |
| Mean (average) | $83,440 |
| 75th percentile | $103,220 |
| 90th percentile | $134,160 |
Source: Bureau of Labor Statistics Occupational Employment and Wage Statistics (OES), May 2024.
Top 5 Highest-Paying States for Market Research & Data Analysts
Market Research & Data Analysts Salary by State (2024)
| State | Median Salary | vs National |
|---|---|---|
| District of Columbia | $103,058 | +38.0% |
| California | $94,097 | +26.0% |
| Massachusetts | $91,110 | +22.0% |
| New York | $88,869 | +19.0% |
| Connecticut | $88,122 | +18.0% |
| New Jersey | $88,122 | +18.0% |
| Hawaii | $87,376 | +17.0% |
| Washington | $85,135 | +14.0% |
| Maryland | $83,642 | +12.0% |
| Colorado | $81,401 | +9.0% |
| Alaska | $80,654 | +8.0% |
| New Hampshire | $79,908 | +7.0% |
| Oregon | $79,161 | +6.0% |
| Rhode Island | $79,161 | +6.0% |
| Illinois | $78,414 | +5.0% |
| Virginia | $78,414 | +5.0% |
| Delaware | $77,667 | +4.0% |
| Minnesota | $76,920 | +3.0% |
| Pennsylvania | $74,680 | +0.0% |
| Nevada | $73,933 | -1.0% |
| Vermont | $73,933 | -1.0% |
| Arizona | $72,440 | -3.0% |
| Florida | $72,440 | -3.0% |
| Texas | $72,440 | -3.0% |
| Utah | $71,693 | -4.0% |
| Wyoming | $71,693 | -4.0% |
| Georgia | $70,946 | -5.0% |
| Wisconsin | $70,946 | -5.0% |
| Maine | $69,452 | -7.0% |
| Michigan | $69,452 | -7.0% |
| North Dakota | $69,452 | -7.0% |
| Nebraska | $67,959 | -9.0% |
| North Carolina | $67,959 | -9.0% |
| Ohio | $67,959 | -9.0% |
| Iowa | $67,212 | -10.0% |
| Indiana | $66,465 | -11.0% |
| Kansas | $66,465 | -11.0% |
| Missouri | $66,465 | -11.0% |
| Idaho | $65,718 | -12.0% |
| Montana | $65,718 | -12.0% |
| New Mexico | $65,718 | -12.0% |
| South Carolina | $65,718 | -12.0% |
| Tennessee | $65,718 | -12.0% |
| Louisiana | $64,972 | -13.0% |
| South Dakota | $64,972 | -13.0% |
| Kentucky | $64,225 | -14.0% |
| Oklahoma | $63,478 | -15.0% |
| Alabama | $62,731 | -16.0% |
| Arkansas | $61,238 | -18.0% |
| West Virginia | $61,238 | -18.0% |
| Mississippi | $60,491 | -19.0% |
Market Research & Data Analysts Salary — FAQ
According to BLS OES May 2024 data, the median annual salary for Market Research & Data Analysts in the United States is $74,680. Half of all Market Research & Data Analysts earn more than this, and half earn less.
The top 10% of Market Research & Data Analysts in the US earn more than $134,160 per year. The mean (average) salary is $83,440, which is above the median because higher earners pull the average up.
District of Columbia pays Market Research & Data Analysts the most, with a median salary of $103,058 — +38.0% compared to the national median of $74,680.
$74,680 is the median salary for Market Research & Data Analysts, meaning it puts you exactly at the 50th percentile — right in the middle of all earners in this occupation. Whether it's "good" depends on your location, experience, and industry. Use the calculator above to see where you rank.
Entry-level Market Research & Data Analysts typically earn around the 10th–25th percentile range. According to BLS data, that's approximately $40,750 to $54,200 per year nationally. Salaries vary significantly by state and employer.